October Review

Student Life

October was a busy month for CAM Institute of Design. Since we welcomed our first batch of students in September, they have learned key design fundamentals and put their new skills to use on a number of projects.

Our team has also had the pleasure of running workshops for students in schools across the Maritimes. This past month we have been attending weekly workshops at Rothesay Netherwood School (RNS) and teaching their students about character design, proportionate life drawing, and clay modelling.

  • Tone and Voice: If your brand was a person, how would it speak to other people? Would it speak in a casual, lighthearted way, or would it sound more formal and professional?
  • Logo: Your logo is the most important element of your brand’s visual identity. To ensure it’s used correctly in different scenarios, including logo variations (size, position, shade etc.) in your guide. You can also include a list of Do’s and Don’ts and give a short explanation behind the logo design.
  • Brand Colours: The colours you choose for your brand are another important element of your visual identity, so you should always establish a primary colour palette. To create a consistent colour scheme, specify exactly what shades you’re using. This can be done by adding hex and CMYK codes and RGB values.

Head of Communication Design at CAM, Gayatri Patil and TA, Sacha Melvin (left), RNS student with their clay modelled character they’re sculpting (right), RNS students posing with their clay characters (bottom).

Staying on the Move

This year we have the privilege of participating in the AARAO Fall Tour, a post-secondary expo across Atlantic Canada. Our team has visited schools in PEI, Nova Scotia and New Brunswick promoting our programs for September 2023. We will be visiting schools in Western NB and Saint John until mid-November.

If we met you during the AARAO tour and you have any questions or want to learn more, please feel free to contact one of our Admissions Advisors at info@thecam.ca.

Our Marketing Coordinator, Alex Munroe, in Moncton, NB (left), and our program info cards (right).

Spooky Season with our Community

On the 28th, we hosted a DIY Halloween workshop on campus to celebrate the spooky season and bring our community together. Ajaykumar Patil, our Design & Sculpting Instructor, led the students through the process of creating arm and hand casts using household materials such as plastic wrap and masking tape.

Participants used their creativity to take the craft to the next level, including a spiderman web-shooter hand, a mummified balloon spider, and a hulk inspired fist.

Design and Sculpting Instructor, Ajaykumar Patil, showing off his hand cast during the Halloween workshop.

Looking to the Future

In November we will be continuing to tour high schools in New Brunswick, hosting a virtual open house on the 18th, and announcing a new Communication Design program!